In the dying years of the twentieth century, and the first few decades of the twenty-first, a remarkable shift occured in the American psyche. This has been described by numerous scholars as the transition from a general concern with character, to a preoccupation with personality°. The somewhat simplified story goes like this: People used to be concerned about what kind of person they really were, deep down. Some scholars claim this was to do with a worry over how god would judge them, others refute that. Either way, what mattered was inside, what kind of person one knew oneself to be. As one century gave way to another, your (great)…