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dieting – Happicademy
  • All posts,  Well-being

    Dealing with cravings by surfing the urge

    Surfing that craving might help you lose weight Craving sweet, fatty, or otherwise unhealthy food might be one of the biggest hurdles that trip up those of us on the path to a healthy weight. Food cravings are a perfectly normal part of life. It’s rare you come across someone who says they never ever have a strong desire to eat some particular food. Lucky b*******s! For the rest of us, there’s urge surfing. “What is this magick of which you speak?” I’m glad you asked. Gordon Marlatt coined the phrase ‘urge surfing’ in a chapter he wrote for a book on achieving behaviour change published in 1994. It’s a…